Louisville is a welcoming city with unlimited possibilities. It’s a city with Southern charm and rich heritage, where everyone can find something truly original to do. There’s only ONE Louisville Slugger, ONE Kentucky Derby, ONE Muhammad Ali Center and ONE Frazier History Museum with the only British Royal Armouries collection in America and they’re all in Louisville! Louisville is also home to the ONE and only Belle of Louisville, the oldest operating steamboat in the nation, who celebrates her 100th birthday in 2014.

Nestled in the heart of downtown is Fourth Street Live! Is a tour stop that’s packed with exciting dining and entertainment. This district is a great “on your own” dining destination especially for student groups and independent travelers. Utilize the resources of the Louisville Convention & Visitors Bureau to plan a trip including more than two dozen 2-, 3- and 4-day themed itineraries for student, senior, boomer, gen X and faith-based groups.

“A well-planned itinerary guarantees a successful and memorable visit. We’ve used our extensive experience with groups to develop a wide range of itineraries,” says Dineene Bradley, vice president of tourism development. “We are sure that tour planners will find them helpful.”
 
In addition, the CVB offers several other free services for those who book overnights in Louisville including the Red Carpet Arrival Program, Stay a Little Longer in Louisville Kit and Tees for Teens.